The choice and design of shelves will leave considerable space for exhibitors to display. Different forms of shelves determine the content and placement of different products. Reasonable size and structure of exhibits can better serve the overall display effect. Today, the small edition of custom-made exhibition shelves will introduce you some experience and skills in shelf selection and placement.

叠装展示货架

Overlay display shelves

叠装陈列是将商品平稳摆放台面或展架上的置放陈列方式,既适合具有量感的服装陈列,也适合体积轻巧的饰品陈列。一般将商品置于视平线以下的低位陈列高度,利用展台、展架的不同造型和高度变化,展示商品的同时便于顾客拿取,使产品呈现出条理性、层次感和稳定性,反映服装的不同色彩差别。

Overlay display is the way of placing commodities on the table or on the exhibition shelf smoothly. It is suitable for both the clothing display with sense of measurement and the jewelry display with light volume. Commodities are generally placed below the horizon at a low display height. Different shapes and heights of booths and exhibition shelves are used to display goods while facilitating customer access, so that products show a sense of order, hierarchy and stability, reflecting the different color differences of clothing.

挂装展示货架

Hanging display shelf

正挂可以清晰反映服装正面全貌,适合展示服装款式和装饰特点,视觉效果比较突出,但会占用较大的展示空间,所以通常用来展示特色款或主销款,采用组挂的展示方式,服装大小依次排列。侧挂相对于正挂而言,使用较为广泛,既可以保证较大的存放量,又便于顾客拿取试装,还可以集中展示商品群的款式色彩情况,激发顾客的好奇感,形成具有感染力和视觉冲击力的展示面。

Positive hanging can clearly reflect the front panorama of clothing, suitable for displaying clothing styles and decorative features, visual effect is more prominent, but it will occupy a larger display space, so it is usually used to show special or main sales funds, using group hanging display mode, clothing size in turn. Side hanging is more widely used than positive hanging. It can not only ensure a large storage capacity, but also facilitate customers to take the test. It can also concentrate on displaying the style and color of the commodity group, stimulate customers'curiosity, and form a display surface with appeal and visual impact.

展示货架的选择

Selection of display shelves

衣架的材料一般有木质和塑料的，分为单独的裤子衣架、单独的裙子衣架、单独的上衣衣架、组合的外套衣架。裤子衣架一般采用挂式,裙子衣架采用夹式,上衣衣架制作成肩部的曲线形式,组合的外套衣架同时可以挂上衣和下装,挂衣柜是衣柜和吊架的组合,可以吊挂外套、围巾或袜子等。

Clothes hangers are usually made of wood and plastic. They are divided into separate trousers hangers, separate skirt hangers, separate coat hangers and combined coat hangers. Trousers hangers are usually hanging, skirt hangers are clamped, and coat hangers are made into shoulder curves. The combined coat hangers can be hung up and downloaded at the same time. The wardrobe is a combination of wardrobes and hangers, and can hang coats, scarves or socks.

展示货架可以根据销售卖场的具体要求制作,材料的选择有木质、玻璃、铁制等,形状可采用方柱形的、圆台型的、封闭的或开放的。货品展示架是为了让消费者看得更清楚、拿取方便,货品一般不用包装或采用透明包装。

The display shelf can be made according to the specific requirements of the sales market. The material selection includes wood, glass, iron and so on. The shape of the display shelf can be square, round, closed or open. Goods display shelf is for consumers to see more clearly, easy to take, goods generally do not need to be packaged or transparent packaging.

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