No matter what enterprise or product, it will use the corresponding display rack. The display shelf focuses on a series of psychological activities, such as attention, interest, desire, memory, etc. for consumers before purchasing goods. The color is mainly white and transparent, which is the mainstream choice. Of course, the display stand for the festival is red.

创意在于个性的表达和张扬，越是个性的人越能给人带来影响。给人以震撼，留下许多亮点，从而发挥更有效的市场作为，实现更有效的市场沟通。这就是创意的定义，对空间的想象，对数据的选择，对建筑的构造，对色彩的配置和新奇的方式，都必须进行整合和统一，从而表现出完整的企业或展示个性

Creativity lies in the expression and publicity of personality. The more individual people are, the more influence they can bring to people. To shock people, leaving many bright spots, so as to play a more effective market as, to achieve more effective market communication. This is the definition of creativity. The imagination of space, the choice of data, the construction of buildings, the configuration of colors and novel ways must be integrated and unified to show a complete enterprise or display personality

设计是为了突出产品的个性，实力不仅是利用产品的质量可以叠加起来，提高是为了更好的扩大市场范围。产品展示架的概念是提高展品的知名度。这里所说的个性并不是指企业或产品的特性和企业或产品的文化，而是指企业或产品的社会价值或企业或产品的时代内涵。

Design is to highlight the personality of products, brand strength is not only to use the product quality can be superimposed, improve the brand is to better expand the market. The concept of product display frame is to improve the brand awareness of exhibits. The personality here does not refer to the characteristics of enterprises or products and the culture of enterprises or products, but refers to the social value of enterprises or products or the Era Connotation of enterprises or products.

包括新综合观、人文观、时空观、生态观。这些概念，对展示框架的要求就是要表现出艺术具有的时代观念。渗透到展台设计的每个单元。现代食品和饮料展示架设计应该体现的文化企业和产品和广告累积效应,更要注意使公共企业和产品的个性、张扬个性的同时为企业或产品注入前瞻性的科技意识和文化意义,因此,良好的餐饮展示架设计，大大提高了企业或产品的现代内涵和文化背景。

It includes new comprehensive view, humanistic view, space-time view and ecological view. These concepts, the requirements of the display framework is to show the era concept of art. Penetrate into each unit of the stand design. The cumulative effect of cultural enterprises, products and advertisements should be embodied in the design of modern food and beverage display shelves, and more attention should be paid to making public enterprises and products' personalities, and at the same time bringing forward-looking scientific and technological awareness and cultural significance to enterprises or products. Therefore, a good design of catering display shelves greatly improves the modern connotation and cultural background of enterprises or products.