The design of food and beverage display rack mainly considers the appearance of cardboard display rack. The most important appearance is shape and color. Yes, today, let's share the importance of color matching.
Most people in shopping malls, galleries, galleries, shops, shops and other sightseeing goods will take a look at the product, only to see the whole market, only when they find a product, they will stay, and carefully see what they like and need.
So there are problems. We need to think about solutions.
Consumers often feel tired and dizzy when they watch the color display stand.
According to the survey, 86% of consumers pay attention to the color and appearance of products when they buy them. Therefore, once we have designed the POP display of cardboard, please try to choose the color that matches the product.
The red cardboard display frame brings a sense of urgency, speeding up the heartbeat. The top and bottom of the boutique can be chosen to attract impulsive shoppers.
Blue: a feeling of trust and security. That's why many highways are marked blue and white. Navy blue and navy blue can be used to attract budget conscious consumers.
In addition, there are some color matching standards.
How to show the color matching of the framework to achieve more publicity effect
1. Match the same color
Matching the same color means matching the same hue. This change is mainly manifested in the change of the brightness and purity of the tone. The overall visual effect of the same color matching is weak, and its color matching form becomes very strong. It is especially suitable for special, private and personalized theme pictures, such as the same color micro scene with unique magic color.
The color combination in the same color system is the same color combination within 15 degrees of each other on the color ring.
2. Similar color schemes
Similarity matching refers to the method of color matching with similar tone colors. The left and right are adjacent colors. The overall visual sense of adjacent color matching is very weak, and the overall tone is very harmonious. It can directly display temperature and other color characteristics. With the same type as the main, supplemented by resonance, echo, harmonious theme.
The color combinations within the 45 degree range of the color ring are matched by adjacent colors.
Contrast color matching refers to the use of color conflict hue matching, such as red and yellow green, red and blue, which is characterized by strong color contrast, strong color, more vivid color contrast, full, easy to bring stimulation and stimulation, suitable for random, main and jumping themes.
The colors in the 120 degree range of the color ring are combined to match the colors.
4. Complementary color matching
Complementary colors use two opposite colors to match colors. Complementary color is the strongest contrast, richer and more exciting than contrast. When two complementary pairs are put together, they are in the strongest contrast state. When the two mixtures are mixed, they completely cancel each other and do not mix with any color. Complementary color matching is suitable for displaying open, opposite, strong and accurate themes.
The two 180 degree colors on the color ring are complementary colors.
The above is the relevant content introduced by the manufacturer of food and beverage display rack. For more information, please visit the website: http://www.fsczsj.com