展示架的效果是起到展示宣传的作用，宣传就要具备视觉冲击的特点，这样设计出来的展示架才能更好的吸引到顾客的眼球，才能更好的勾起顾客的好奇心，展示架视觉冲击设计，也就是利用抓住顾客的印象，依靠印象来快速传递信息，怎样的设计才能具备视觉冲击的效果？下面小编来发表一下自己的看法，欢迎同行讨论指正。
The effect of the display shelf is to display and publicize. Publicity should have the characteristics of visual impact. In this way, the display stand designed can better attract the attention of customers and arouse their curiosity. The visual impact design of display shelf is to grasp the first impression of customers and quickly transmit information by relying on the first impression. What kind of design can we have For visual impact? The following small series to express their own views, welcome peer discussion and correction.
展示架的必须特质就是要达到视觉冲击
To achieve the visual characteristics of the display shelf must be achieved
一、展示架的设计图形要有层次感，层次感能突出设计师的设计思路和表达的主题，这种设计是一种更能有效的表达方式。
1、 The design graphics of the display stand should have a sense of hierarchy, which can highlight the designer's design ideas and the theme of expression. This kind of design is the most effective way of expression.
二、展示架设计要巧妙利用色彩元素来牵引或冲击顾客的视觉，这样顾客会随着设计师的思维进行浏览商品，进一步加深顾客对企业和商品的了解与印象。
2、 The display frame design should use color elements to draw or impact the customers' vision, so that customers will browse the products with the designer's thinking, and further deepen the customers' understanding and impression of the enterprise brand and products.
三、设计师要学会抓住展示的突破点，一般设计师设计的突破点都是利用灯光的颜色来衬托，灯光是更能抓住顾客视觉的一种方式。
3、 Designers should learn to grasp the breakthrough point of display. The breakthrough point of general designers' design is to use the color of light to set off. Lighting is a way to grasp the customer's vision.
四、展示架灯光设计不要一成不变，这样的效果过于单一，灯光设计要有明暗区分的层次，利用灯光的层次感来衬托展示的主题。
4、 The lighting design of the display stand should not be fixed. The effect is too simple. The lighting design should have the level of light and shade division, and use the hierarchical sense of light to set off the theme of the display.
五、展示架的规格设计要根据商品的大小来定，在规格等比上也能起到视觉平衡的作用。
5、 The specification design of the display shelf should be determined according to the size of the commodity, and it can also play a role of visual balance in the specification ratio.
展示架设计是一个很大的学问，也是一种非常灵活的设计，不同的商家，不同的设计师，出来的效果肯定是不一样的，无论你是那种造型设计，我们觉得视觉冲击是不可缺少的一项
Display frame design is a great knowledge and a very flexible design. Different businesses and different designers will produce different effects. No matter what kind of modeling design you are, we think visual impact is indispensable
